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“The classification of processed meat as “Group 1” – carcinogenic to humans means that the evidence is as strong as for other risk factors included in the Group 1 category, including tobacco. It does not mean that the risk is the same. While Cancer Research UK estimates that 19% of all cancers are caused by tobacco, processed meat is estimated to cause 3% of all cancers. The presentation of the facts in this article is therefore inaccurate, confusing and misleading to the readers.”